Campaign – Patidar SmS

Marketing Automation for Retail Chain

Industry: Retail

Key Technology: Laravel

Patidar Stores, a prominent Indian Grocery Store chain based in New Jersey, sought to enhance customer loyalty and increase sales. Faced with the challenge of effectively reaching their extensive customer base, they turned to us for a solution. We devised a user-friendly platform, leveraging Twilio’s backend capabilities to effortlessly deliver personalized SMS and MMS offers to their customers. This streamlined web application is designed for simplicity, speed, and universal accessibility.

Full Stack Engineers

Product Owner

Quality Analyst

Months of Collaboration

Full Stack Engineers

Product Owner

Quality Analyst

Months of Collaboration

Services Offered :

Business Consulting
Digitization

Technologies Used :

MySQL (Knex & Optional)

OneSignal

AWS EC2

AWS SES

Key Features

Discovering Nearby Events

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Event Promoters

In Event Ticket Scanning

Challenges

Simplicity for All Users: Our goal was to create a user-friendly app accessible to people of all backgrounds.

Predictable SMS/MMS Costs: To provide cost predictability, we had to ensure transparent billing, factoring in variable message size and carrier charges.

Legal Compliance: To adhere to marketing regulations, we had to offer users the option to opt out of SMS/MMS campaigns.

Efficient Data Management: Dealing with vast amounts of customer data necessitated an automated system, as manual entries were impractical.

Solution We Provided

Seamless Data Import

Easily import customer data in bulk using your existing Excel or CSV files, requiring just a mobile number and name for swift processing.

Intuitive Campaign Setup

Create campaigns effortlessly by providing a campaign name, crafting personalized message templates, and attaching files for MMS. Target specific phone numbers for precise outreach.